One kind of business that grew stronger and stronger in the last century and is super influential is the tech industries, no doubt. Computers, internet, so on. Its seems like a very different kind of business than the natural resource exploration that created some big oligarchs in the World. And technically it really is, but do these sectors relate?
Well, let’s think about banks. The bank activity seems to be necessary in our economy – I personally can’t imagine us without banks. But it is obviously an activity where the greed temptation can be strong. But, are the biggest banks really super powerful agents? We must remember that their money is not only theirs. To grow a bank, you need people to put their money in it. And if they all decide to take it away, you break. So, big banks can be influential, but in my opinion we should not think of the bigger banks as really independent agents. The people with more money to put there – and take away – still have most of the power. Specially when they possess mines of natural resources that people can’t just “take away”.
But what does it have to do with big tech companies? Well, in this world of stock markets, big companies are not only industries, they are also like banks. People put money there – buy papers – and take away – sell papers. Maybe this is also a necessary thing in our modern economy, but, how much they are going to make an effort to conduct their business in an independent way to help to create new and more interesting business relations, and how much they are going to take the easier path and flirt with the old people who always had the power, well, it’s their choice. What else can I say?
Just remember, when you are thinking about the power that rich people actually have, that countries are richer than people, and oligarchs dominate countries, specially when they are not democratic. Also, they spread their money with the family. So, when you see a list of the richest people in the World, put it in perspective.
Anyway, I am pretty sure that a lot of good people worked and work in and with these big tech companies, and social media and things like that are definitely a crucial – and in a lot of ways positive – part of our world, but this new world brings us new ethical considerations to think about.
It’s not a matter of proving some conspiracy or not. When someone asks permission to create a very new type of business – and a lot of things that appeared in the last few decades are very new – you check if it is creating opportunities to do wrong in ways that the people who wrote the laws couldn’t predict. You don’t necessarily have to wait for some real life bad deed to be proven to work on it. It is the business of law to do some preventions. I believe in freedom for business, but obviously there are limits. Ethical considerations, just like all types of business have.
Everybody that believies in freedom for business but also have a sense of justice, agrees that it is wrong to take advantage on an old lady, even if she does something by “free” agreement. Well, the big tech companies have enough mathematical brains to turn us all into old ladies.
Imagine if the owner of a super market knew that you always take the cream cheese from the left side of the second row, and that, when you are in a rush, you don’t look at the expiration date. So, he puts something in your way to belate you, and then place the cream cheese that expires tomorrow right there in your favourite place. Machines can do that kind of thing, in the “virtual” world.
I think this kind of analogy is good because, with imagination, you can transplant things from the virtual to “real” world and see if they look ugly. But I must say that my main concern is not with individual shopping transactions – although they make a difference – but with the power that these machines can have over the lives of individuals.
There are already a lot of people working freelance using apps. When you use a freelance work app, basicaly your boss is a robot. It is hard and getting harder to even find a person in the company to speak directly if you need. It is basicaly in the contract that you sign, that you have to accept praticaly anything. You can get banned from the platform without explanation, and it is beyond the reach of mere mortals to successfuly appeal about it.
I think nobody in the past ever imagined that someone intermediating freelance work could ever become so big and crucial to economy, or the tendency this tech world would have to monopoly, or near monopoly. If you don’t eat the same bread or don’t use the same bricks that your neighbour does, it is not even nearly close to the difference it makes if you use the same app, or the same two or three apps that everybody is using. As I said, it is a new World.
So people working freelance with apps are not protected neither by labour legislation nor by old fashion market competition. And as we need more and more of a few companies to work, not only freelance apps, but payments apps and other things, suspended accounts can really become a terror. And it is very possible that soon it will be a terror not only for individuals and very small companies, but even to medium size firms.
They can say you don’t fit some profile, and they have no obligation to accept you back in, because they are just offering an account in an app, and as developers they are not obliged to accept everybody.
But is this fair? If the tendency of having few companies dominating some internet markets is real – because connection tools only really work when a lot of people is there – then they are not only selling something to individuals, but to society. I’m not a lawyer, but there has to be a way of making this clear.
Because they are promising social connection, so they should have an obligation to be really democratic, and being able to banish someone from the “scene” is too big power.
Also, in the World that we live, considering the possiblity of people with a lot of power using it politically is never an exageration.
Which takes us to the next topic, social media. Because banishing someone from a maistream social media is far from an innocent thing. Again, we as society bought those things with a promise of democracy. I’m not saying nobody should ever be suspended, like a terrorist or something, but there should be some law in it, a clear possibility of appeal. I am not even always against immediate erasing of content, there is indeed content that cause damage by the minute, but we should look to the other side of the coin.
If appealing is impossible, you are giving giant private companies the power of arbitrarily cutting people from possibilities of communication and even income. People should think about it, not think it is “okay” when it is someone they don’t like. We don’t know the future, it could be you and your friends tomorrow.
People only discuss if someone “deserved” it or not – when they discuss at all – but our usual justiceers don’t seem to be worried about any universal rules to prevent these companies from using their power – that they got from people – to turn democracy into something else. In fact, most people in the press seem to be calling for giant tech companies to vigilate more this or that – which in a lot of cases is necessary – but, without the other side – protection for individual rights – it just gives them all the power they can dream.
Another thing that I think is worth mentioning is someone’s or something’s “success” in Internet. How do you know if something is a success? By the numbers, of course, number of followers, number of visualizations and so on. Is it possible for the social connection providers to control that? Technically, I’m afraid it is. Who is there inside their algorithms to check if they are totally honest? I can’t help but think that checking it is much harder than it would be for the big companies to “tweak” things a little.
But why would someone even do something like that, you may ask. Well, last century, when the music industry became strong, there were some shock when people found out about the “payola” thing. It means, when a recording company pays a radio station to play a song, but they don’t say they do, so everybody thinks it is playing a lot because everybody likes it. Like, “these are the hits of the week”. Yes, chosen by them, not the people. It’s a well known fact that it hapenned.
But why? They could have let people choose the hits, and still thrive as an industry. Their product was good. But the temptation to “control it a little” tends to be too strong for greedy people. Like reality shows, you probably know it’s not “totally spontaneous”, right?
Cultural power is power too. If you could tell the kids what all the other kids like, wouldn’t that be a temptation? So, what can we do? I do believe it must be ilegal and there may be a way to fight it, but for the moment, what I do is just not taking those numbers in too much consideration. I look for things I like, and I don’t care if the truth about algorithms make the Big Culture seem a little void, I have my own little culture.
In short, you have a new kind of technological power in the World, and this power is hold by people who are super computer-smart, sure, but also who need money like a giant bank. We have to be aware of this. As I said, we collectively bought those things with a promise of democracy, and it is wrong to give us the opposite.
It’s not only the individual who must look for social causes. Society must look for the cause of the individual too. Let’s not forget that these giant companies can raise the flag of any social cause they want at any given moment, but we must not be fooled into letting the fate of individuals be decided by the push of a button or a roll of a dice.